International Friendship Day

International Friendship Day celebrations take place on the first Sunday of August. The spread and origin of this holiday are not yet well documented. Evidence from social networking sites indicates the holiday may have grown with the spread of the Internet, and is known in India, Bangladesh, and Malaysia. There is also some evidence that the day is celebrated in some South American countries. Digital communication modes such as the Internet and mobile phones may be helping to popularize the custom, since greeting friends en masses is now easier than before.The exchange of Friendship Day Gifts like flowers, cards and wrist bands is a popular tradition of this occasion.This year, Friendship Day will be celebrated on August 1, 2010. Many friends wish each other with exchange of gifts and cards on this day. Friendship bands are very popular in India, Nepal, Bangladesh and parts of South America.With the advent of social networking sites, friendship day is also being celebrated online. The commercialization of the Friendship Day celebrations has led to some dismissing it as a "marketing gimmick"

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